Power The Mission 2026
Every New BMW Helps a Veteran Thrive
BMW is a proud supporter of Team Red, White & Blue — a nonprofit forging America's leading health and wellness community for veterans. Team RWB helps veterans lead healthier lives through in-person and in-app fitness events, training, and programs.
During the Power the Mission Sales Event, participating BMW Centers — including BMW of Meridian — will donate $25 to Team RWB for every new BMW sold from May 1, 2026 through June 1, 2026. Funds raised support Team RWB's mission to enrich veterans' lives.
Your New BMW. Their Stronger Tomorrow.
Choose Your New BMW
Select any eligible new MY2024, MY2025, or MY2026 BMW from our Meridian showroom.
Complete Your Purchase
Take delivery between May 1 and 11:59 pm local time on June 1, 2026.
BMW Donates $25 to Team RWB
Your purchase directly funds fitness events, training, and programs for veterans nationwide.
Additional BMW Programs
BMW Military Incentive
An exclusive incentive toward the lease or purchase of a new BMW for Active Duty, Veterans, Retirees, Reservists, and their immediate family members.
Learn More & Check EligibilityBMW Mobility Program
Qualifying customers who require mobility modifications may receive a one-time adaptive equipment reimbursement on a new or CPO BMW.
Explore the ProgramBMW MSTEP
A 16-week technical training program offering hands-on workshop instruction for those pursuing a career as a BMW automotive technician.
Visit Program WebsiteEligibility & Program Details
Here's what you need to know before you visit BMW of Meridian during the Power the Mission Sales Event.
Eligible Vehicles
All new MY2024, MY2025, and MY2026 BMW models purchased from a participating dealer.
Not Eligible
BMW Pre-Owned/CPO vehicles, retired Service Loaner and Demonstration vehicles over 7,500 miles, BMW Company vehicles, and any vehicle with 5,000+ miles.
Event Window
May 1, 2026 through 11:59 pm local time on June 1, 2026.
Participating Markets
Available at participating BMW Centers in MS and select states across the South, Midwest, and West. BMW of Meridian is proud to participate.
Not all dealers are participating. Please see your participating BMW Center for complete program details. The BMW name, model names, and logo are registered trademarks.
Drive a New BMW. Power the Mission.
Visit BMW of Meridian at 2000 MS-39 to find your next BMW — and help us support Team Red, White & Blue with every new vehicle delivered before June 1, 2026.
Learn more about Team RWB and their mission at teamrwb.org.